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The U-MOVE survey started at the end of March 2022 and was delivered through email by the Consorcio Regional de Transportes de Madrid (CRTM) to subscribers of the public transportation monthly card who were in registered in the database. Thousands of people received an invitation for answering a survey about their usage of mobile applications, their mobility patterns, and a few socioeconomic inquiries.

Apart from the e-mail invitation, the Universidad Politécnica de Madrid (UPM) hired a private office to also take part in the survey by distributing the cards for possible car drivers who reside within the municipalities of the study area. The employees of the office were placed in points where it was expectable to find car drivers (parking lots from suburban train stations, street markets, shopping malls, etc) and approached the people with the TRANSyT survey method.

First, in a few seconds, they gave a short explanation about the project and asked if they would like to participate in the survey. If so, the interviewer gave a card to the person so he/she could later reply to it at a more convenient time and place.

U-MOVE card survey

The survey was opened for receiving answers during April and June. As a reward for completing the survey, people can participate in a draw for gift cards from El Corte Inglés. The date of the draw will be announced in the next months.