During the months of April to June, the Universidad Politécnica de Madrid (UPM) along with Consorcio Regional de Transportes de Madrid (CRTM) managed an online survey for the residents of the Madrid Metropolitan Area, as part of Work Package 4 of the U-MOVE project.
The CRTM distributed the e-mail invitation to more than 170,000 subscribers, from which it obtained a complete response ratio of 4.83%. The private company hired from the UPM distributed more than 2,200 cards, from each the complete response ratio was higher (16.35%). After performing data cleaning, coding, and pre-processing the answers, the Madrid Case Study obtained an amount of 9,095 valid responses.
The first insights obtained from the data show an equilibrated gender distribution and more than 70% of the responses with ages varying from 27 to 64 years old. The average age of the respondents is 42 years old. Regarding education level, 74% of the sample has a college degree and 39% have a household income per year varying from 20,000EUR to 40,000EUR.
When asked about their most frequent trip, 65% of the respondents said that the main reason is for work; in second place trips for leisure correspond to 11% and in third place comes trips for study reasons with almost 8%.
Regarding the main transport mode, 40% of the sample does it in public transport, against 26% who do it by car/private vehicle. It is noticeable that more than 80% of the sample owns at least one car and 89% of them have a driver’s license.
As for the use of technological tools, the sample shows high usage of social media and apps for planning trips. When asked about the hypothetical scenario where the U-MOVE app would be available, more than 80% of the respondents said they would be likely or very likely to use it.
In the next months, the U-MOVE researchers will keep advancing with data analysis.